Despite pouring hours into creating high-quality content, AdSense and low-tier ad networks deliver disappointing revenue.
The messy mix of monetization platforms, plugins, and dashboards you manage leaves little time for content creation.
Header bidding sounded promising, until the revenue-share left you guessing about your real profits.
Header bidding is a smarter, modern way for publishers to earn more money from their ads.
Instead of giving one ad network the first chance to buy your inventory, header bidding lets all of your ad partners compete for every impression at the same time — resulting in higher bids and higher revenue.
When multiple buyers compete simultaneously, you get the highest possible price for every impression — not just what a single ad network decides to pay.
See who bid, how much they bid, and which partners are truly driving value. No secret fees. No black boxes. No surprises.
Header bidding reduces latency and improves fill by sourcing demand from multiple buyers at once.
You decide which partners participate, what your floor prices are, and how your auctions run
Your page begins to render, and a quick auction starts automatically.
Partners like OpenX, Magnite, Index Exchange, and more all submit real-time bids for that single impression.
Because every network competes at once, the true highest bid always wins the auction.
More competition = better CPMs = more revenue for your site. Publishers typically see revenue increases of 2×–3× within the first 60 days.
Floodgates was founded by John Battagline in 2024. Really, the origin story goes back to 2008 when John founded 24/7 Games. As a publisher himself, John wanted to focus on his passion, making video games. Like many independent content creators, John found it difficult to get the attention of reputable ad suppliers. He was relegated to the likes of Adsense or those Ad Networks that take 30 – 50% of the publisher’s revenue.
After years of grinding it out John gained enough traffic to get the attention of the reputable ad suppliers. Today, 24/7 Games works with the best of the best suppliers of ads across the internet. Along the way, John build his own header bidding tool so that he could plug those ad suppliers into the tool turning the back end of 24/7 Games into an auction house and nearly tripling his income.
John founded Floodgates with the intention of being a good guy for the small guy. So many content creators out there just want to be treated fairly and have a hands off monetization platform so they can focus on creating the content they are passionate about. We hope to be that company that gives people the ability to monetize and focus on their passion.
Everything in our free plan plus….
Our consultation process begins with a comprehensive skin assessment, where our specialists evaluate your skin condition and discuss your aesthetic goals.
Our consultation process begins with a comprehensive skin assessment, where our specialists evaluate your skin condition and discuss your aesthetic goals.
Our consultation process begins with a comprehensive skin assessment, where our specialists evaluate your skin condition and discuss your aesthetic goals.
Our consultation process begins with a comprehensive skin assessment, where our specialists evaluate your skin condition and discuss your aesthetic goals.
Our consultation process begins with a comprehensive skin assessment, where our specialists evaluate your skin condition and discuss your aesthetic goals.
Our consultation process begins with a comprehensive skin assessment, where our specialists evaluate your skin condition and discuss your aesthetic goals.
